Project Overview
Search campaigns and dedicated landing pages built around project-specific intent instead of generic property terms.
The developer was spending on broad property keywords and receiving enquiries from outside their price band and locality. Cost per qualified site visit was untracked.
We rebuilt the account around project-and-locality intent, gave each project its own landing page, and instrumented the funnel through to site-visit bookings.
The Challenge & The Solution
Broad keywords generated volume but almost no qualified enquiries, and there was no attribution past the form submission.
Tight keyword groups per project and locality, negative lists to exclude rentals and other cities, one landing page per project, and conversion tracking through to booked visits.
Outcome
Spend concentrated on the campaigns that produced booked site visits, with cost per qualified lead visible weekly.
What Clients Say
6,000+ clients served since 2003
“The store finally matches what is on our shelves. Stock stopped being an argument between the website and the counter.”
“Enquiries used to sit unanswered for most of a day. Now every one is acknowledged immediately and nobody has to sort the inbox by hand.”
“Scope was written down, progress was visible every week, and the handover meant our own team could edit the site afterwards.”
“We stopped paying for clicks from the wrong city and started measuring booked site visits. That changed how we budget.”
“Direct bookings now cover a real share of our reservations, which means commission we are no longer paying.”
“Candidates actually finish the application now, and most of them do it on a phone.”