Project Overview
A twelve-year-old brochure site replaced with a fast, structured website that finally reflected the size of the business.
The company had grown from one plant to four, but its website still described a single location and loaded in over eight seconds on mobile. Enquiries were arriving by phone only.
We restructured the site around product lines and plants, rebuilt it on a CMS the internal team could run, and added enquiry forms routed to the right regional contact.
The Challenge & The Solution
Years of ad-hoc page additions had left no usable information architecture, and no one internally could edit the site without calling the original developer.
A content audit produced a four-level structure mapped to product lines. The rebuild used a CMS with role-based editing so plant managers could update their own pages.
Outcome
Mobile load time dropped below two seconds and web enquiries became a measurable channel for the first time.
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What Clients Say
6,000+ clients served since 2003
“The store finally matches what is on our shelves. Stock stopped being an argument between the website and the counter.”
“Enquiries used to sit unanswered for most of a day. Now every one is acknowledged immediately and nobody has to sort the inbox by hand.”
“Scope was written down, progress was visible every week, and the handover meant our own team could edit the site afterwards.”
“We stopped paying for clicks from the wrong city and started measuring booked site visits. That changed how we budget.”
“Direct bookings now cover a real share of our reservations, which means commission we are no longer paying.”
“Candidates actually finish the application now, and most of them do it on a phone.”